MODULE 5, WEB PROMOTION & CMS
About Web Promotion
Digital marketing is the use of internet for marketing and publicity. Digital Marketing, like traditional form of marketing is a highly result driven and set objective practice. A digital marketer understands the needs of the clients and visualizes their needs to deliver what they want. Due to the vast demographic expanse of the country digital marketing is something which can really help the way people connect with each other. Digital marketing is acting as a boon for the marketers because one of the greatest hindrances of the traditional mode of marketing is lack of mass reach. Digital marketers require to know some strategies like Search Engine Optimisation, Search Engine Marketing, email marketing and social media marketing.
Career in Web Promotion
According to a Study made by Direct Marketing Association, Digital Marketing Industry is worth $62 billion. Also, according to eMarketer, Last year, advertising via mobile phones and tablets rose 180 percent, to $4 billion. This market is estimated to touch $7.2 billion soon. This rise is leading for high demand for professionals skilled in Digital Marketing. Digital marketing allows you to connect with your customer almost anytime and the entire credit goes to the internet and mobile devices. The way people are getting smartphones and tablets for anything and everything, it is apparent that demand for digital marketers have also increased.
Web Promotion Career Objectives
Digital marketing is a vast field with a variety of areas and segments such as Social media, Content writing, Email marketing, SEO/SEM, Data Analysis, Designing, and much more. A digital marketing professional, or Internet marketing specialist, is often responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization. Digital marketing professionals in positions of leadership, such as manager or director, will oversee Internet marketing campaigns from program management to execution. They are usually required to provide clear direction to the other members of the marketing team, such as the copywriter, web designer and sales executives.
About program and eligibility
Anybody can participate who have interest or intention to make use of this technology.
Search Engine Optimization
Social Media Optimization
Number of seats
10 per batch