Hands-on Training from Experts

Foundation Training in
E-Mail Marketing and Automation using Mailchimp

"Master email marketing with Mailchimp in just two weeks—learn to craft tailored campaigns, automate workflows, and analyze results for maximum impact. This course equips you to drive engagement and achieve scalable success."

Program Features

  • Max Students: 10
  • Duration: 1 Weeks
  • Practical Training
  • Certificate after Completion
  • Pace: Fast Track
  • Investment: 6500.00
Apply Now

Course Description

This intensive training course on Email Marketing and Automation using Mailchimp aims to provide participants with a comprehensive understanding of email campaigns’ significance in modern digital marketing. Over two weeks, attendees will gain practical skills to utilize Mailchimp’s features effectively, creating tailored campaigns and automated workflows that drive engagement. Participants will learn A/B testing for campaign optimization and how to interpret analytics to refine their strategies. By course end, they will be equipped to create visually appealing templates, ensuring scalability and effectiveness as their campaigns reach wider audiences. This training empowers marketers to leverage Mailchimp as a dynamic tool for fostering customer relationships and achieving impactful results.

Course Objectives

  • Understand Email Marketing’s Role: Gain insight into the significance of email campaigns as a cornerstone of modern digital marketing strategies.
  • Explore Campaign Diversity: Explore the various forms of email campaigns, understanding their unique benefits and applications.
    Master Mailchimp Navigation: Navigate Mailchimp’s interface with confidence, unlocking its powerful features for campaign management.
  • Create Effective Campaigns: Learn to craft, manage, and schedule impactful email cam-paigns using Mailchimp’s intuitive tools.
  • Embrace Automation: Grasp the importance of automation in optimizing customer interactions, saving time, and nurturing leads.
  • Develop Automated Workflows: Build automated email workflows that engage customers at crucial touchpoints, enhancing brand loyalty.
  • Optimize with A/B Testing: Implement A/B testing methodologies to refine email content, subject lines, and visuals for im-proved performance.
  • Utilize Analytics for Insights: Interpret Mailchimp’s analytics and reporting tools to make informed decisions for campaign enhancement.
  • Master Audience Segmentation: Acquire skills in list management and audience segmentation for personalized and relevant messaging.
    Design Compelling Templates: Create visually appealing email templates aligned with brand identity to enhance engagement.
  • Ensure Scalability: Design campaigns with scalability in mind, maintaining effectiveness as the audience grows.
  • Leverage Mailchimp’s Potential: Utilize Mailchimp as a dynamic tool to foster cus-tomer relationships, drive engagement, and achieve impactful marketing outcomes.

Features, options, and tools provided by Mailchimp:

1. Email Campaign Creation

  • User-friendly drag-and-drop editor for designing email templates.
  • Pre-designed templates catering to various industries and purposes.
  • Customizable content blocks to tailor emails to specific messaging needs.

2. Automation

  • Automated email workflows triggered by specific events or user actions.
  • Welcome series, abandoned cart recovery, and follow-up sequences.
  • Personalization options for dynamic content based on subscriber behavior.

3. List Management

  • Import and manage email lists, segmenting subscribers for targeted campaigns.
  • Automated list cleanup to maintain data quality and compliance.

4. A/B Testing

  • Conduct A/B tests for subject lines, content, send times, and more.
  • Compare different variations to optimize campaign performance.

5. Analytics and Reporting

  • Real-time tracking of key metrics like open rates, click-through rates, and conversion rates.
  • In-depth campaign reports with insights into subscriber engagement.

6. Integrations

  • Seamless integration with popular CRM systems, e-commerce platforms, and other tools.
  • Syncing customer data for a holistic view of interactions and behavior.

7. Personalization

  • Merge tags for inserting personalized subscriber information in emails.
  • Dynamic content blocks to display tailored content based on subscriber preferences.

8. Mobile Optimization

  • Responsive email templates that adapt to various screen sizes and devices.
  • Preview options to ensure emails look appealing on mobile devices.

9. Landing Pages

  • Create customized landing pages for specific campaigns without coding.
  • Integrate with Mailchimp forms to capture leads directly.

10. Segmentation and Targeting

  • Segment subscribers based on demographics, behaviors, purchase history, and more.
  • Deliver highly targeted messages to specific audience segments.

11. Security and Compliance:

  • GDPR compliance tools for managing subscriber consent and preferences.
  • Robust security measures to protect subscriber data and maintain privacy.

12. Multi-Channel Marketing

  • Sync email campaigns with social media platforms to maintain consistent messaging.
  • Connect with ad campaigns on platforms like Facebook and Instagram.

13. Collaboration

  • Team collaboration features with multi-user access and permissions.
  • Comments and feedback directly within the email editor for streamlined workflows.

14. Support and Resources

  • Comprehensive knowledge base, tutorials, and guides for self-help.
  • Customer support via email, chat, and phone for assistance and troubleshooting.

These features, options, and tools offered by Mailchimp empower marketers to create, automate, analyze, and optimize their email campaigns while enhancing personalization, engagement, and overall marketing success.

Curriculum

Download Curriculum

In this two-week fast track certification course, participants will gain a comprehensive understanding of email marketing, campaign management, and automation using Mailchimp. They’ll be equipped with practical skills to create, execute, and optimize successful email campaigns that drive engagement and conversions while leveraging Mailchimp’s powerful features. The schedule is as follow:

Session 1: Introduction to Email Marketing and Campaigns

  • Understanding the role of email marketing in digital strategy
  • Benefits of using email campaigns for businesses
  • Exploring different types of email campaigns
  • Case studies showcasing successful email campaigns

Session 2: Getting Started with Mailchimp

  • Overview of Mailchimp as an email marketing platform
  • Setting up your Mailchimp account and navigating the interface
  • Creating and managing email lists in Mailchimp
  • Designing an effective email template using Mailchimp's templates

Session 3: Email Campaign Management

  • Crafting compelling email content and subject lines
  • Adding images, videos, and other multimedia to your emails
  • Understanding email deliverability and avoiding spam filters
  • Scheduling and sending out email campaigns using Mailchimp

Session 4: Introduction to Automation in Email Marketing

  • Exploring the concept of email automation
  • Benefits of using automation in digital marketing
  • Identifying scenarios suitable for email automation
  • Overview of Mailchimp's automation features

Session 5: Mailchimp Automation and Personalization

  • Setting up automated email workflows in Mailchimp
  • Personalizing automated emails for better engagement
  • Using dynamic content to tailor emails to different segments
  • Best practices for creating effective automated campaigns

Session 6: List Management and Audience Segmentation

  • Importance of maintaining a clean and organized email list
  • Segmenting your audience based on demographics and behaviors
  • Targeted email campaigns for different audience segments
  • Using Mailchimp's segmentation tools effectively

Session 7: A/B Testing for Email Optimization

  • Understanding the significance of A/B testing in email marketing
  • Setting up A/B tests for subject lines, content, and visuals
  • Interpreting A/B test results and making data-driven decisions
  • Optimizing email campaigns for better performance

Session 8: Reporting and Analytics in Mailchimp

  • Overview of Mailchimp's reporting and analytics dashboard
  • Tracking key metrics such as open rates, click-through rates, etc.
  • Analyzing campaign performance and identifying areas for improvement
  • Using analytics to refine your email marketing strategy

Session 9: Integrating Mailchimp with Other Tools

  • Exploring integrations with CRM systems, e-commerce platforms, etc.
  • Benefits of seamless data flow between Mailchimp and other tools
  • Setting up integrations to enhance your email marketing efforts
  • Enhancing customer experience through integrated marketing

Session 10: Email Template Design and Scalability

  • appealing email templates
  • Customizing Mailchimp's templates to align with your brand
  • Ensuring responsive design for mobile and different devices
  • Strategies for scaling up email campaigns efficiently Design principles for creating visually

Intended outcomes

The intended outcomes of this course on Email Marketing and Automation using Mailchimp are to equip participants with practical skills and knowledge that enable them to:

  • Craft Effective Campaigns: Develop com-pelling email campaigns that resonate with target audiences, utilizing Mailchimp’s features to design engaging content and visuals.
  • Implement Automation Strategies: Set up automated workflows that engage customers at key touchpoints, fostering brand loyalty and streamlining communication.
  • Optimize Campaign Performance: Utilize A/B testing techniques to refine email content, subject lines, and visuals based on data-driven insights, leading to improved open and click-through rates.
  • Interpret Analytics: Understand Mail-chimp’s analytics and reporting tools to track campaign performance, enabling participants to make informed decisions for enhancing future campaigns.
  • Personalize Messaging: Segment audiences based on demographics and behaviors, creating personalized email content that resonates with subscribers and en-hances engagement.
  • Create Visually Appealing Templates: De-sign email templates aligned with brand identity, ensuring consistent and visually appealing communication.
  • Leverage Automation’s Efficiency: Implement automation to save time and effort, focusing on nurturing leads and building customer relationships.
  • Enhance List Management: Master list management techniques to maintain clean and organized subscriber lists for effective targeting.
  • Understand Integration: Explore integration possibilities with other tools, enhancing marketing efforts through seamless data flow and improved customer experience.
  • Drive Scalability: Develop campaigns that maintain effectiveness as the subscriber base grows, ensuring continued engagement and conversions.
  • Apply Best Practices: Internalize industry best practices for email marketing and automation, ensuring ethical and effective communication with subscribers.
  • Foster Customer Engagement: Utilize Mailchimp’s tools to foster customer relationships through relevant, timely, and personalized communication.

This course demands active participation, practical application, and an open mindset from participants. By engaging, experimenting, and applying insights learned, participants will effectively use Mailchimp’s tools, driving engagement, conversions, and marketing success in the digital realm.

Tuition & Investment

Enrollment AmountRegistration AmountNo. of Installments
Rs. 500.00Rs. 6500.0--
Total AmountRs. 7000.00
Fee w.e.f. June 2023 | This fee structure is for limited time and subject to revised up

Schedule and Enrollment

Monday to Friday | 5 Days a Week Classes | Weekdays

Limited Seats | Apply Now

Rs. 7000.00

Apply Now

Not sure? Talk to our advisors



    FAQ's

    How this Course will benefit in my Career?

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    What skills or education do I require to enroll in the Course?

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    Who Join this Training Program?

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    Do you provide a job guarantee after completion of Course?

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    Employment Opportunity after this Training Program?

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    How do I register for this Course?

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    Do I need a laptop/other things for in-person Training?

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    Does your training institute provide internships during the Training?

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    Training Certificate is valid or not?

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    How do I cover the topics discussed in the sessions I missed?

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    Can I get a refund if I can’t make it to the training due to some reasons?

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    What is the Registration Policy?

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