Practical Training Program on
Search Engine Optimization
Gain essential SEO skills with our hands-on training program, designed to improve website visibility, boost organic traffic, and enhance search engine rankings. Learn effective techniques and strategies to optimize your website and master SEO principles for successful campaigns.
Program Features
- Max Students: 10
- Duration: 2 Weeks
- Practical Training
- Certificate after Completion
- Pace: Fast Track
- Investment: 6500.00
Purpose of Course
The purpose of this practical training program on Search Engine Optimization (SEO) is to equip participants with the necessary skills and knowledge to improve website visibility, drive organic traffic, and enhance search engine rankings. Through hands-on exercises and comprehensive modules, participants will learn various SEO techniques and strategies to effectively optimize websites and align them with search engine algorithms. This course aims to provide a solid foundation in SEO principles and empower participants to implement successful optimization campaigns.
Who can join this course?
This course is ideal for marketing professionals, website owners, bloggers, entrepreneurs, and anyone interested in enhancing their digital marketing skills. Whether you are a beginner or have some experience with SEO, this practical training program will provide valuable insights and hands-on experience to help you improve website visibility and drive organic traffic.
Anyone with an interest in Search Engine Optimization (SEO) and a desire to learn practical skills can join this course. Here are the specific individuals who can benefit from it:
- Web Designers
- Digital Marketers
- Entrepreneurs and Small
- Business Owners
- Marketing Students
- Freelancers
- Marketing Consultants
- Bloggers and Content Creators
- Start-ups and E-commerce Owners
Pre-requisites for Participation
Participants should have a basic understanding of web technologies and familiarity with general computer usage. No prior experience with domain registration, hosting, WordPress, or Elementor is required, as the course covers these topics from an introductory level. A willingness to learn, experiment, and apply the knowledge gained throughout the course is essential.
The objectives of this course are as follows
- Understand the fundamentals of SEO and its role in digital marketing.
- Learn effective keyword research techniques to identify relevant search terms.
- Master on-page optimization strategies for improved website performance.
- Implement off-page optimization tactics to build high-quality backlinks.
- Explore local SEO techniques to target specific geographic audiences.
- Gain proficiency in technical SEO
- Utilize SEO analytics tools to monitor and measure
- website performance.
Conduct comprehensive SEO audits to identify areas for improvement. - Develop SEO-friendly content writing skills
- Stay updated with advanced SEO strategies and adapt to algorithm changes.
Course Curriculum
The course schedule and topics to be covered are as follow:
Session 1: Introduction to SEO and Key-word Research
- Understanding the importance of SEO
Introduction to search engine ranking fac-tors - Keyword research techniques and tools
- Identifying relevant keywords and search terms
- Practical Exercise: Conduct keyword rese-arch and identify target keywords for a sample website.
Session 2: On-Page Optimization
- Optimizing meta tags, titles, and descriptions
- Improving website structure and navigation
- Optimizing URLs and internal linking
Creating SEO-friendly content and headings - Practical Exercise: Implement on-page op-timization techniques on a sample web page.
Session 3: Off-Page Optimization and Li-nk Building
- Introduction to off-page optimization
- Guest blogging and article submissions
- Social bookmarking and directory submissions
Building high-quality backlinks - Practical Exercise: Conduct a link building exercise by submitting guest blog posts or obtaining backlinks from reputable sources.
Session 4: Local SEO and Mobile Optimization
- Targeting local audiences and optimizing for local search
- Local business listings and reviews
- Mobile optimization techniques
- Ensuring a seamless user experience across different devices
- Practical Exercise: Optimize a sample website for local search and ensure mobile responsiveness.
Session 5: Technical SEO and Website Performance
- Understanding technical aspects of SEO
- Website speed optimization
- Mobile responsiveness and usability
- Website crawlability and indexability
- Practical Exercise: Perform a technical SEO audit and make necessary improvements to enhance website performance.
Session 6: SEO Analytics and Reporting
- Introduction to SEO analytics tools
- Monitoring website performance and traffic
- Measuring key SEO metrics
- Creating SEO reports and insights
- Practical Exercise: Analyze website data using SEO analytics tools and generate a comprehensive SEO report.
Session 7: Content Marketing and SEO Copywriting
- Aligning content marketing with SEO strategies
- Writing compelling and SEO-friendly content
- Optimizing multimedia elements for search engines
- Strategies for engaging users through content
- Practical Exercise: Create SEO-optimized content for a specific target keyword and incorporate multimedia elements.
Session 8: SEO for E-commerce Websites
- E-commerce SEO techniques
- Optimizing product pages and categories
- Increasing conversions and improving user experience
- Managing SEO for online stores
- Practical Exercise: Optimize product pages and implement strategies to improve the SEO performance of an e-commerce website.
Session 9: Advanced SEO Strategies
- Structured data and schema markup
- Featured snippets and rich snippets
- International SEO considerations
- Staying updated with algorithm changes
- Practical Exercise: Implement structured data and optimize a web page to appear in featured snippets.
Session 10: SEO Maintenance and Ethics
- Best practices for on-going SEO maintenance
- Adapting to algorithm updates
- Avoiding black-hat SEO techniques
- Ensuring ethical SEO practices
- Practical Exercise: Develop an SEO maintenance plan and create a code of ethics for SEO practices.
Expected outcome from participants
Whether you’re a small business owner, a marketer, a freelancer, or an individual looking to promote your own brand, this course can provide you with the foundational knowledge and practical skills to leverage Google Ads effectively. By understanding how to create compelling ads, target the right audience, optimize campaigns, and measure results, you’ll be better equipped to maximize the impact of your advertising efforts.
Note:
- This is a basic outline to help you get started with Google Ads. It’s essential to continue learning and adapting your strategies based on your specific goals and industry. Google also provides its own learning resources and certifications that you can explore for more in-depth knowledge.
- The participants are recommended to have their own Google Ad account for better outcome.
Tuition & Investment
Enrollment Amount | Registration Amount | No. of Installments |
---|---|---|
Rs. 500.00 | Rs. 6500.0 | -- |
Total Amount | Rs. 7000.00 |